This was to be expected, after all, as economists like to say, there is no such thing as a free lunch. Users need to weigh up what's in the deal for them for selling their souls and eyeballs to MS.
I think this will crystalise for a lot of people the benefits of the alternative deal Google is offering with its Chrome OS (i.e. Chromebooks, Chromeboxes, Chromebits, and Chromebases), soon to be integrated into the Android ecosystem. Moreover, you can replace Chrome OS with Linux or dual-boot it or run both alongside each other (with Chrouton).
Once you install a decent adblocker such as uBlock Origin, you will practically never come across an ad, you can log on anonymously as a guest if you need to do some sensitive work, and gone are the hassles with MS updates, driver problems, software updates, increasingly long bootup times etc.
I still need to use my Win7 machines for stuff that I'm locked in (such as some MS Office features and other specialist software or for printing and scanning), but Chrome OS has taken over a big share of my computer use and helps delay future Windows purchases.