So the New York International Latino Film Festival posters (nylatinofilm.com) apparently encourage us to watch films, not movies. English is not my primary language, so I don't know the difference between films and movies. In my language, what I thought they define as "movies" and "films" have the same translation: "film". I duckduckgo-ed for the difference but have not found anything useful to separate what I know as "film" into the two categories "movies" and "films". Would some native English speaker (or perhaps movie/film enthusiasts) here clear things out for me? I'm confused as hell. 
Edit: Here's a blog post showing all of the posters.

Edit: Here's a blog post showing all of the posters.












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