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« on: July 07, 2010, 12:28 PM »
From today's WSJ :
Borders Group Inc., the nation's second largest bookstore chain as measured by sales, has launched an e-bookstore powered by Kobo Inc., the Canadian e-book retailer in which Borders owns an investment stake. Borders is late to the e-book business, which is the fastest growing segment of book publishing and book retailing. Major e-book retailers include Amazon.com Inc., Barnes & Noble Inc., and Apple Inc., with Google Inc. expected to enter the market later this year.
Borders said it hopes to control about 17% of the e-book market by July 2011. By contrast, Albert Greco, a book industry researcher, estimates that in 2009 Borders had a 10% share of the retail book sales market.
It's all about selling books.