1 “Focus on the user and all else will follow ... Pages load instantly." “Focus on those invited for the limited beta test .... Pages have loading times anywhere between a second (Google web search) to half a minute (Google Calendar), and they may also stall completely (Google Analytics)."2 “It’s best to do one thing really, really well. ... our hope is to bring the power of search to previously unexplored areas" “Release as many different products as you can, if necessary, make them Beta, Labs or Test products. ... our hope is to bring the power of search to products like Google Spreadsheets or Picasa Web Albums in 2007, if we find the time."3 “Fast is better than slow." “Fast is better than slow, but sometimes, complicated algorithms need quite a bit of time to finish calculating. Don’t you know anything about computer science?"...