Chris Anderson's Article on "The Long Tail" and book of the same name was highly influential in taling about non-mainstream markets.
In a two part essay on this blog he talks about issues in transparency and collaborative editing of web 2.0 content:
from http://www.radaronline.com/
In a two part essay on this blog he talks about issues in transparency and collaborative editing of web 2.0 content:
Quote
Although I'm not promising we'll do all or even most of these things, here are some first thoughts on what a truly transparent media organization would do. (Some of these are based on my experience in open-sourcing my book research on this site, which worked great. Why not apply the same lessons to a magazine?)
from http://www.radaronline.com/
Thanks mouser 
