What happens when a Kickstarter project fails to launch?

[wraith808]

I've posted a few other threads about failed kickstarters, but the articles behind those where no where as indepth as the treatment by the NY Times:

ZPM Espresso and the Rage of the Jilted Crowdfunder

One of the first quotes nails the whole thing, I think:

Kickstarter and its crowdfunding competitors have invented a new sort of economic relationship, and a corresponding frontier of Internet acrimony.

It's a very interesting read- and it's also interesting that even with the best of intent, things just fail.  How do you manage those expectations?  Especially when there's money involved from people that are not used to the market?

[Target]

interesting read, although it kind of ran out of substance

It started out well enough, but by the end I was starting to feel like one of those 'jilted' backers...