GOG was founded meaning Good Old Games, and many people complain about the lack of focus on that as of late- they've been branching out, especially reaching out a hand to indie publishers. It's become based more around their pillars of pricing, DRM, and good service.
With that in mind, they've decided to focus on that in their new insomnia sale. For those that haven't seen one, it's a pretty wild ride, as they have certain stock numbers (artificial of course) of games to be sold at a specified price, and when they're gone, they're gone... at least until the popular ones are back. And the discounts are deep- up to and including free (I just got Desktop Dungeons for free while checking out).
This time they have two categories - Seasoned and Fresh.
From the site:
Insomnia returns to GOG.com.
BREAKING: Doomsday projections of an impending worldwide caffeine shortage reported, as the hyper-popular Insomnia promo returns to GOG.com. Last spotted in May of 2014, the "greatest promo ever" has since transformed into a phenomenon most accurately described as "Double Insomnia". GOG.com's best men have been unable to fully comprehend the nature of this beastly transformation so far. Preliminary research indicates, however, that its effects are relatively benign.
Welcome back, sleepless friends. Against everyone's better judgement, the hyperactive promo returns to GOG.com with twice the everything. The Double Insomnia Promo will feature more games than ever, and two simultaneous pools: Seasoned classics and Fresh new titles. If you know how this works you're probably trembling with anticipation already (or is it fear?), but if you're just joining us... well, you'll still probably make it out okay.
What's all the hullabaloo about? All sales are offered in limited quantities, and the number of copies remaining is labeled with a huge counter on the front page. There are two pools, and only one game from either pool can be on sale at one time. Once a game sells out, another will immediately take its place so that two are always available. If you missed your chance, fear not but keep your eyes open! Your favorite one will probably be back. Insomnia mercilessly goes on, day and night, until every single unit is gone - like a carousel of deals. You might even have a chance to get a free game, if you're lucky that is.
It annoys some and thrills others, but I figured I'd post notice to the fact that it's going on.