I didn't know that any MMOs had an ending. Why would people keep playing if they did? He makes it sound fun, but it also sounds like any other MMO involving orcs and elves and dragons.
I did like his definition of the American Immersion, although his definition of Imagination sounded like Fanaticism. Buy the shirts, draw pictures, talk to everyone you know about it, think a week ahead of time what you're going to do in the game. If only every company's clients were like that.