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Author Topic: Naming one's product  (Read 17,620 times)

cranioscopical

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Naming one's product
« on: June 05, 2011, 03:48 PM »
On Bits du Jour today  (June 5, 2011):

> Photopus Pro for PC - 60% off Today Only                       
>                                                               
> On Sunday 5 Jun EST you can get Photopus Pro at a huge discount!


Is it just me?

I realize what was intended here but would you really want to name your product Photo pus?

Perhaps it's for those who want suppurating snaps…

Probably a good idea to run potential names by as large a panel of friends/colleagues as possible.

Chris

Curt

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Re: Naming one's product
« Reply #1 on: June 05, 2011, 04:23 PM »
Softdiv Software Sdn Bhd's office is in Malaysia; they potential have 2/3 of the world's population as clients - clients who may not know the meaning of pus or pus## - and Softdiv probably don't aim at the western market anyway.

But of course I agree with what you are saying.

40hz

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Re: Naming one's product
« Reply #2 on: June 05, 2011, 07:30 PM »
I've discovered (through bitter experience) that it doesn't pay to be too clever about naming products or businesses.  Clever 'gets old' fast. And it's a lot more common than you think. I'd hate to count the number of times I've come up with a "really clever" or cute product name and found it (plus a few alternate spellings of the same) already in commercial use.

Also not a bad idea to check and see if there's a trademark registration already issued (or pending) for it. Few experiences are worse than to come up with a name you really like, write the ad copy, design the packaging and website, tell everybody you know about it... and then realize you can't legally use it. About the only thing worse is to first find out about it when you receive a "cease and desist" letter from an attorney. Especially if you got it just after you received your order for a thousand custom printed boxes along with 5000 4-color sales brochures. (I've seen it happen. Talk about "ouch." )  ;D

At the very least, Google the name and see if there's anything remotely like what youre planning to use before you commit to a product name.
8)



« Last Edit: June 05, 2011, 07:38 PM by 40hz »

mrainey

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Re: Naming one's product
« Reply #3 on: June 05, 2011, 08:00 PM »
Pho-TO-pus

Directory O-pus


It's all in the emphasis.
Software For Metalworking
http://closetolerancesoftware.com

cranioscopical

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Re: Naming one's product
« Reply #4 on: June 05, 2011, 11:35 PM »
Pho-TO-pus

Directory O-pus


It's all in the emphasis.


Well, with respect, no: sometimes it's in the reading.

Hmm…  Directory O-pus, that's the Irish file manager isn't it, the one where you weep when trying to configure it?


And yes…
I'm a very satisfied user of Directory Opus.

Chris

cranioscopical

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Re: Naming one's product
« Reply #5 on: June 05, 2011, 11:36 PM »
I've discovered (through bitter experience) that it doesn't pay to be too clever about naming products

Quickly, show that to mouser!
Chris

40hz

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Re: Naming one's product
« Reply #6 on: June 05, 2011, 11:49 PM »
I've discovered (through bitter experience) that it doesn't pay to be too clever about naming products

Quickly, show that to mouser!

A quarter million posts and almost as many users in something like 6 years? Far too late to change the name now. Especially after the Google search ranking has been established.  :-\

:Thmbsup:



mrainey

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Re: Naming one's product
« Reply #7 on: June 06, 2011, 12:30 AM »
Quote
Hmm…  Directory O-pus, that's the Irish file manager isn't it, the one where you weep when trying to configure it?

Australian.  I weep too, but love the program.


A few more pus-tools:

Web Cam-pus
http://web-cam-pus.software.informer.com/

O/PUS
http://www.ddms.com/support/doc/opusdoc.htm

Virtual Dj Pus
http://www.filebuzz.com/findsoftware/Virtual_Dj_Pus/2.html

Pus-Poppin Frogs 1.0.1
http://en.bio-soft.net/cell/PusPoppin.html
Software For Metalworking
http://closetolerancesoftware.com

Renegade

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Re: Naming one's product
« Reply #8 on: June 06, 2011, 12:59 AM »
Pus or pis?

[attachthumb=#]

I put that in "The Soju Garden" a while back. It's still on the market. Has been forever.

But "pis"?
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40hz

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Re: Naming one's product
« Reply #9 on: June 06, 2011, 01:09 AM »
@Renegade - what is it with Nipponese beverage names anyway?

And beverages too:

[attach]
« Last Edit: June 06, 2011, 01:25 AM by 40hz »

Target

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Re: Naming one's product
« Reply #10 on: June 06, 2011, 01:20 AM »
Pus or pis?

(see attachment in previous post)

I put that in "The Soju Garden" a while back. It's still on the market. Has been forever.

But "pis"?

at least it's 'cool'
Alcohol is photoshop, bottled
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Deozaan

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Re: Naming one's product
« Reply #11 on: June 06, 2011, 01:30 AM »
clients who may not know the meaning of pus or pus##

The "pus##" makes me wonder if perhaps even you don't know the meaning of pusw? :-\

Or is there some other 5-letter word that starts with "pus" I don't know of that needs to be censored? :huh:

Renegade

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Re: Naming one's product
« Reply #12 on: June 06, 2011, 02:25 AM »
Check out The Top Ten Weird and Bizarre Japanese Soft Drinks

#8 there is the one I posted above -- it's Korean, not Japanese. The labeling is in Korean as well, which is odd if they found it in Japan, unless they got it in an international section at the market or something like that.
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app103

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Re: Naming one's product
« Reply #13 on: June 06, 2011, 04:28 AM »
Pho-TO-pus

Directory O-pus


It's all in the emphasis.


Sorry, it was the first thing I thought of.  :P

cranioscopical

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Re: Naming one's product
« Reply #14 on: June 06, 2011, 11:15 AM »
Pus or pis?

(see attachment in previous post)

I put that in "The Soju Garden" a while back. It's still on the market. Has been forever.

But "pis"?

at least it's 'cool'

You're in for a surprise!
Chris

cranioscopical

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Re: Naming one's product
« Reply #15 on: June 06, 2011, 11:24 AM »
The "pus##" makes me wonder if perhaps even you don't know the meaning of pusw? :-\

Thanks for pointing out that pus tool!
Chris

40hz

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Re: Naming one's product
« Reply #16 on: June 06, 2011, 11:27 AM »

The labeling is in Korean as well,

Oh...right...I should have noticed that immediately.  ;D

Stoic Joker

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Re: Naming one's product
« Reply #17 on: June 06, 2011, 11:46 AM »
The "pus##" makes me wonder if perhaps even you don't know the meaning of pusw? :-\

Thanks for pointing out that pus tool!

Keep it up and you'll be reported to the staph.

skwire

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Re: Naming one's product
« Reply #18 on: June 06, 2011, 12:58 PM »
A quarter million posts and almost as many users in something like 6 years? Far too late to change the name now. Especially after the Google search ranking has been established.

Shouldn't that be, "Farr too late to change the name now."  :P

40hz

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Re: Naming one's product
« Reply #19 on: June 06, 2011, 01:54 PM »
A quarter million posts and almost as many users in something like 6 years? Far too late to change the name now. Especially after the Google search ranking has been established.

Shouldn't that be, "Farr too late to change the name now."  :P

Awesome!  ;D ;D ;D

Renegade

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Re: Naming one's product
« Reply #20 on: June 06, 2011, 04:16 PM »

The labeling is in Korean as well,

Oh...right...I should have noticed that immediately.  ;D

You're just lucky that I've not had time to install Korean on the new system yet or you'd get a browser full of 64pt, red, bold Korean cursing that I would never let slip from my lips~! :D :P
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Target

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Re: Naming one's product
« Reply #21 on: June 06, 2011, 10:55 PM »
You're just lucky that I've not had time to install Korean on the new system yet or you'd get a browser full of 64pt, red, bold Korean cursing that I would never let slip from my lips~! :D :P

kanji do that?
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Curt

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