... So is that what you would do? Use html export from IQ, and then paste in Word and apply a table style? ...
Unless they work in Word 2007, not a table style
!!! If it doesn't import as a table, import it as tabbed data. Then turn it into a table (Table>convert>...). Once it's a table, then apply paragraph styles column by column (usually everything in a single column has the same basic format). Select a cell's contents, make it pretty, name a style after it. Select the whole column (and any other suitable columns) and apply that paragraph style.
btw, Word stores paragraph formatting in the endPara mark (the pilcrow). If you have the cursor in the paragraph, with nothing selected, then any paragraph style you apply will automatically be applied to the whole paragraph (same as if you selected the entire paragraph including the endPara mark). If you select part of the paragraph, which also includes the scenario where you select everything except
the endPara mark, then the style will be applied as a character
style, not what you want. (Remember the difference between including and not including the endPara mark when you select and copy. When pasting into another document this will determine whether or not the style also gets pasted. Experiment.)
The thing about table cells: they are paragraphs without endPara marks. I think the little shaded square that appears at the end of cell text, when you show formatting marks, serves the same purpose.
You can use end para marks in a table cell, but I usually use line breaks if I want to force a newline. That way everything, both sides of any line breaks, is still all in the same paragraph.