I think he's talking about American football
Soccer isn't popular enough in this country to put it on TV... who would watch it?
With the multitude of channels today even stuff like Girls Highschool Lacrosse is televised. Moms want to watch their kids play. Eventually content starvation due to virtually unlimited bandwidth will create a demand, even for unpopular sports.
But I grant that "football" is the right name for sports where a ball is played with the feet. It's just in the U S of A the N F of L has too much clout to let them not call it Soccer on TV here.
But as Yogi Bera noted, if people are determined not to come to games you can't stop 'em.
(It's Yogi Bera quote of the day week this week.)