or: How to lose almost everything developing a browser toolbar game and live to tell about it.
I played PMOG a bit during it's heyday, and I must say it was pretty fun at times, when you would run into a fellow PMOG'r on a random website, or go to some obscure blog and get mined, or find some cool new website while completing a Mission. It added a new dimension to your surfing, made it more engaging and random than simply clicking on the next link like a monkey hitting the biscuit lever. I was sad to see it go, and now a bit wiser having read the behind-the-scenes cautionary tale.
A Story of GameLayers, Inc.
Making online social games 2007-2009
by Justin Hall
Between 2007 and 2009 GameLayers made a multiplayer game across all the content of the internet.
I was the CEO of GameLayers and one of three co-founders. Here I'll share lessons and data from this online social game startup. This Story of GameLayers covers prototyping, fund raising, company building, strategic shifting, winding down and moving on.
from Umm... I forget