Yes.
Look for the "Alias Listing/Launching Tricks" in help file under "Advanced Use" and you'll see:
Customize the Appearance:
You can customize the text that gets displayed with each entry by prefacing custom text with |
For example:
Play Solitaire | c:\program files\games\solit.exe
File Window Options:
You can customize the way programs are launching by adding one of a few optional window modifiers to the very end of your file specification:
/winmax
/winmin
/winhid
/closeafter (force farr window to close after launching even if not set to by deafult)
/stayopen (dont close farr window after launching)
/icon=localfilename_from_aliasdir.ico (icon file must be in same dir as the source xml file defining the alias)
/hideifnoexist (hide the result if the file specified does not exist)
/runasadmin (run the file as admin)
/winvermin=M.m (major and minor minimum windows versions required to include alias result)
/winvermax=M.m (major and minor minimum windows versions required to include alias result)
/hint="text here" (shows hint on statusbar when item is selected, instead of showing launch command)
For example:
Play Solitaire | c:\program files\games\solit.exe /WINMAX