This article resonates with me and captures what makes me uncomfortable about google and recent trends.
You can see the pattern emerging. The network effect turns everything into a media platform, while at the same time obviating the need for media as a marketing vehicle because brands can use the network itself as a marketing vehicle.
So, you have the new media/technology industry orienting its collective business model toward advertising…at the precise moment when the paid media advertising pie may be on the verge of shrinking.
A recipe for disaster if ever I heard one.
...
I also really enjoyed this piece by them on whether web2.0 and community issues is really just exploitation, and i think it's definietly worth talking about here to make sure dc doesn't become such a site:
http://publishing2.c...20-wants-to-use-you/ 
