Sounds suspicious to me, but if flash memory does have more energy when used then I suppose it makes sense.
Of course "used" doesn't really make much sense, memory has just as much information when empty as when full, it's just usually the empty memory isn't really of much interest to us. Rather I guess it a question of whether storing a 1 in memory requires more energy then a 0, or vis-versa.
If one of those is more energetic, does the memory usually start off predominantly filled with the other, then I guess adding the more energetic type through structured data, which on average probably tends to a 50:50 spread, would increase the mass.