Attention Traditional Companies: Stop Trying!

[Paul Keith]

This is preaching to the choir but great article none the less: http://www.searcheng...s-stop-trying/27954/

Don’t get me wrong, I’m not discouraging traditional businesses from going digital. Though my opinion is that they should stop trying to be and start be-ing (digital).

As good old Albert Einstein could have said it, [traditional companies and their marketing people] should try not to be a [business] of success, but a [business]  of value.

[timns]

Interesting, but I can't get past the fact it's a very patronizing tone.

[40hz]

Interesting, but I can't get past the fact it's a very patronizing tone.

-timns (February 24, 2011, 07:22 PM)

Perogative of the young man who feels he's got everything all figured out.