Their site pretty much looks just like their ad, but bigger. It's a pay for info site, where you get charged for answers. They say you don't pay until you are satisfied with the answer. They cover just about any topic.
They claim the people answering questions are experts and according to their
employment opportunities page, they require verifiable credentials in whatever field you think you are an expert in, before they are willing to turn you loose answering questions.
examples:
Programming:
* Computer-related educational degree; OR
* Alternatively, programming related certification (e.g. A+); OR
* Alternatively, 2+ years of relevant programming-related employment (e.g. engineer, programmer).
Dream interpretation*:
# General dream interpretation license or certification from an association or organization specializing in dream interpretation (i.e. www.asdreams.org.); OR
# Alternatively, Psychiatry or Psychology license/certification in good standing; OR
# Alternatively, 2+ years of relevant psychiatric/dream interpretation-related employment (as relevant to the forum); OR
# Alternatively, 2+ years of relevant dream interpretation-related employment (as relevant to the forum)
* glad to see it isn't copy & paste from some 100+ yr old woo woo dream dictionary.Parenting:
* Parenting or child-related license or certification that is active and in good standing (e.g. child psychiatrist, pediatrician, teacher, social worker, coach), OR
* Alternatively, 2+ years of parenting or child-related employment (e.g. teacher, nanny, parenting-related author), OR
* Alternatively, parenting or child-related educational degree
From the number of UK related categories they have, I believe they are a UK based business. Without actually going through the process of asking a question and paying for the answer to be sure, just from what I can see on their site, they don't look like they are trying to scam anyone.