Quite funny - but I think it's a bit unfair to tar Honeywell as trying to pull off this goofy stunt - the computer was a legit Honeywell computer (that I imagine sold quite a few more than 0 units).
It was Neiman Marcus that tried to sell it as a "Kitchen Computer". But then again, they're well known for selling a thing or two for an embarrassingly high price tag that no one in their right mind would consider buying; it's kind a of a trademark of theirs.