Uhm... don't seems different from what one do with StatCounter, NedStat, etc., isn't it?
Knowing what users do / where they go on your website is essential to make it better.
The only problem at the moment is that it seems very slow; but that it's usual for Google when a big service is launched. I suppose they need to tuneup their cluster, and see how better distribute their gazillions CPUs!
Bye!