The reason Ath asks is because there are so many cases where people post about a product and have some financial (or other bias) motivation to promote a product. So it's important that when anyone on the forum recommends a product, they make very clear if they have any relationship with the company or any other motivation for recommending the product, or any reason to be biased about it (relative invented it, etc.).
Unlike many sites, we actually do have a section where we allow authors to announce products that they have created -- our rules simply require full disclosure and posting in the right place.
