But Microsoft has a competing pressure. It wants to show off its software in the best light possible, and controlling the whole experience—software, hardware, and even retail—is how it plans to achieve that.
One of the most telling statements in the article IMO. It's one of the places where MS's entry into any other market has fallen; having to fit into someone else's design and infrastructure.
All in all, it's a good review. I'm still not convinced (after this and the other review of Win

. It's something that's so borderline that I'm going to have to hold it to see. And my main hesitance with that is history (Zune, Tablet PC, Windows Phones, etc). It would have had to pass the pricing test for me to dip my toe in the water, and $599 for the version that I would have gotten is a bit much for a device with a limited lifespan.
It could pass the other harder test - the test of time. But only time will tell.