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Living Room / Re: Mike-O-Matic on GooTube and The Power of Branding
« Last post by Edvard on October 17, 2006, 03:53 PM »And Band-Aid even changed their jingle in an attempt to head off this kind of "Genericizing".
From : "I am stuck on Band-Aid cause Band-Aid's stuck on me"
To: "I am stuck on Band-Aid brand cause Band-Aid's stuck on me"
True, http://www.devicelin...ve/03/03/mchugh.html (read especially the section on "Generic Use")
And on the flip side, does anybody remember the time when Linus Torvalds was forced to trademark the "Linux" name because somebody trademarked it and was demanding money from everybody (aw Bullwinkle, that trick NEVER works!). After trademarking it, he was informed by the proper authorities that he was now *obligated* to enforce conditions of its use and had to demand compensation or acknowledgement from those operating under some version of the name "Linux". Read Linus' kernel-dev post mirrored at Slashdot
*whew* glad I don't own any trademarks...
Deozaan, FWIW-
Yo-Yo (I knew this, but Wikipedia explains it better...)
I've seen SPAM-like stuff selling as "Potted Meat Product" and "deviled ham" would be an even more generic term, although Underwood might have a problem with that.
The proper name for a Phillips screwdriver is exactly that, and the needs of mass manufacturing put his design in the limelight over the Robertson. See http://inventors.abo...ns/a/screwdriver.htm
EDIT: oops I was wrong... From the same site:
So, cross-head it is!!
From : "I am stuck on Band-Aid cause Band-Aid's stuck on me"
To: "I am stuck on Band-Aid brand cause Band-Aid's stuck on me"
What's interesting is it seems like ultimately trademark owners don't have much ability to defend a trademark that has come so fully into popular and generic usage.
True, http://www.devicelin...ve/03/03/mchugh.html (read especially the section on "Generic Use")
And on the flip side, does anybody remember the time when Linus Torvalds was forced to trademark the "Linux" name because somebody trademarked it and was demanding money from everybody (aw Bullwinkle, that trick NEVER works!). After trademarking it, he was informed by the proper authorities that he was now *obligated* to enforce conditions of its use and had to demand compensation or acknowledgement from those operating under some version of the name "Linux". Read Linus' kernel-dev post mirrored at Slashdot
*whew* glad I don't own any trademarks...
Deozaan, FWIW-
Yo-Yo (I knew this, but Wikipedia explains it better...)
I've seen SPAM-like stuff selling as "Potted Meat Product" and "deviled ham" would be an even more generic term, although Underwood might have a problem with that.
The proper name for a Phillips screwdriver is exactly that, and the needs of mass manufacturing put his design in the limelight over the Robertson. See http://inventors.abo...ns/a/screwdriver.htm
EDIT: oops I was wrong... From the same site:
Cross-head, or Phillips screw has an X-shaped slot and is driven by a cross-head screwdriver, designed originally in the 1930s for use with mechanical screwing machines, intentionally made so the driver will ride out, or cam out, under strain to prevent over-tightening.
So, cross-head it is!!

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