Oh, I think it will, in the same vein as others that are huge, i.e. Amazon and Google. I think they've learned how to ride the line. Did you see the mention that you can bring your own payment processor to the store and garner 100% of the profits? This isn't the same Microsoft.
And speaking of that, several will have no choice. It seems I'll be able to keep using Windows 10 until next year when I'd planned to upgrade my computer anyway, but even if that wasn't the case it's my livelihood. And even if I don't agree with what Microsoft is doing, I don't agree with everything that any other platform is doing either- even open source. They all
have their problems, and you just choose what problems to accept. In all honesty, having already been looking into it, I'm not out much other that the time and effort to do it in upgrading my computers- the biggest loss is my Surface Pro 4, but it's long in the teeth anyway and I'm not using it for anything much other than another display.
I just checked elsewhere, and it seems that EOL for Windows 10 is 2025
, so I don't think there will be as much blowback as people predict.