New email from Collectorz regarding the latest update to their Movie cataloguer.
This email says a lot about its attitude towards customers but you have to read the PS after all the glowing praise they shower on themselves. Users love this version so much and it is doing so well they are even offering three different upgrade paths (including for free - it must be doing REALLY well if they can't give it away). Heavens one of the free upgrade paths even includes free premium support.
I have always wondered what premium support is ... I'd guess it goes along the lines:
Caller: I have a problem
Response: No one else does
Caller: But I have a problem
Response: You are just being difficult
Caller: Can you help me?
Response: Click
Here is the P.S. ... interesting marketing and psychology here ...
P.S... URGENT NOTICE: While Movie Collector is the fastest, most powerful
version we've ever made, it does not fit the cataloging methods or
collection styles of all of our customers. If you have an collection of
older films, mostly adult movies, or MUST have data from sources like IMDb,
this upgrade is NOT FOR YOU. I repeat, if you fit into one of these
categories, then you are most likely not going to be happy with Movie
Collector 6.1.
Why?
Because in order to make our software easier, searches faster, and move
toward things like an online version and iPhone apps, we had to bring all
the search data into our in-house database. The Collectorz.com database has
over 100,000 movies, with almost 150,000 barcodes... and it continues to
grow, get faster, and be more complete everyday. But it still does not
have very many older or more obscure movies.
Again, with Movie Collector 6.1 you will NOT be able to access info from
IMDb, DVD Empire or ANY OTHER external source. Wondering if your movies
are in the new version?
Give v6.1 a test drive with the trial version and see.
Of course, you can continue to use Movie Collector 5 indefinitely, but
coming December 31, we will no longer support this version. Already all
development and upgrades have stopped on this out-dated version. I hope
you'll join us as we move forward, but understand if you can't.
The first paragraph is intereresting - basically they are saying if you are over 20 forget it (and if you are under 20 and like older films forget it).
Also they now seem to admit that the in-house database (which by the way is supplied by the users for free) is not designed with users in mind but rather with their market placement of future products for other hardware!
It is particularly 'good' to see that v.5 will have no more development for those users that paid for and need those features denied them by this model in new versions. So carry on using version 5 until the source sites change their search mechanisms (a primary reason for regular updates in earlier versions) at which point you are high and dry without an application.