This thread is a little old, but Im going to post on it anyway! Take that.
Mouser makes awesome software! But, he doesn't seem to be able to name apps. Hahah. One thing I hate is apps with phrases for a name. Just drives me up a wall. The one that I hate the most (name of course, love the app) is CH+S. Just horrid and unwieldy. I don't like FARR but I could live with it.
I like the idea of a unified branding name thing as suggested above, thats cool to me. And I really disagree with Mouser that its too late to rename his apps, its never too late. People do it all the time.