Did you see the other post he made? The guy who co-founded Consumating with him sent him an e-mail:
On Thu, 14 Apr 2005, Adam Mathes wrote:
We should really get rid of the popularity stats — that was an Über Personals thing and I’m not sure it makes sense for Consumating.
What do you think?
His response?
Ben Brown wrote:
Nope. Popularity is key. Its like high school. People love it. In fact, I was thinking of adding a little “Your popularity score” thing in the corner.
It adds to the game-like aspects of the site. People want to know where they stand, and trying to become more popular encourages repeat visits.
Um, what? Why would you want to encourage high school behavior on a dating site? High school is that time in life when the stupid status game is the problem! Major red flag right there. Anyone told me my idea was like high school, I'd realize instantly it was a terrible, terrible idea that only brought out the worst in most people.
Going to Jr. High/High School is a good experience in that it teaches you that any time humans get a chance to feel superior than others, they will take that chance and abuse it and often become the worst they can be. I learned history in US public schools (which means I don't know it very well) but even I know that most of the problems in the world throughout history, or even today, are because one group of people thinks they are superior to another. And the truth about this article is that really, it's just all about the "Gold Stars." The things people judge others by in order to place a status on them, more often than not, is (at best) of as much value as a gold star.
App's post describes this perfectly.