Well I found the stuff about Steve Pavlina and other self help 'gurus' good. It is an interesting topic.
What's often not considered is
why people are so desperate for all this self-help - the answer to it all is presumably there in the answer to that question. Not that that helps us a whole lot!
A few more thoughts/comments:
Steve's "You attract what you're signaling" could just as easily be interpreted as 'if you're happy, you'll be successful'* which again isn't a whole lot of help to the unhappy of the world. But I suspect it's nearer the truth than his version . .
* I personally don't consider making excessive amounts of money as being what success is about - but making enough money is definitely a part of it.
Re your classification of self-help persons:
I personally do believe that life is great, but I just havent figured out how to consistently enjoy it, to really live it. Their instruction (according to you) is: "so you just have to believe!" which reminds me of the whole positivity slant that you hear so much about (or used to at any rate). For example: repeating positive 'assertions' (or whatever you want to call them) reminds me of the way people used to wear perfume instead of washing -
you have to remove all the negative first. I probably dont even need to say 'first' there - if you remove all the negative claptrap in your head, what's left - an open neutral person. Sound to me like the way to go

Why dont we all do that then (me too) ? I think because a lot of us dont know how to say 'No'. Because we've been programmed all our lives to do what our parents want (or maybe our parent's did the opposite and pampered to our every wish which is no help either) programmed to conform to school and society. Some rebel, but still dont really know how to say a simple 'No'. They're mostly reacting, not really rejecting.
So, what's with the 'No'?
- It's about defining our limits with others, but much more importantly, it's about defining out limits with ourselves. It's about saying to ourselves "No, I don't want or need to indulge in this unhelpful behaviour, or that way of thinking, (or whatever)". If we are lucky enough, our parents were able to give us helpful limits, to show us the way. But most people I know haven't had that luxury (me included).
hmmm I should go off and practice what I preach

PS. Paul, some things arent clear above - it's not clear for example when the quotes from app103 end and when your comments begin. It's not made clear in the Pavlina part who is making the comments - if they are mixed (i.e. from the article and the related comments and maybe yours as well?) it would be helpful to state that at the beginning.