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General Software Discussion / Re: Best Text Expander software for Windows
« Last post by 40hz on March 18, 2011, 09:10 AM »
But users are already confused by our three editions (Easy, Standard, Pro) and we would like to avoid adding complexity in this area.-BartelsMedia (March 18, 2011, 08:40 AM)
Suggest you talk to your sales department then.

Offering different 'editions' (i.e. feature sets) is a "pay to play" price tier strategy. Different 'editions' exist for marketing reasons more than anything else.
If they didn't you could just create one edition, and turn on various 'extended' feature sets using a basic/intermediate/advanced switch.
If your customers are confused, there's a simple solution - stop confusing them.
Just come out and say you have versions of your program that pack additional capabilities and which are available at additional purchase cost. Don't be coy with "more powerful" and "professional version" blather. Just spell it out: additional features are available (to those who may need them) at additional cost.
I think most customers (or at least the type you want) would appreciate the candor.


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