Borders was always that bookstore in the mall that you went in by mistake because you didn't read the sign overhead to see it wasn't B&N. This was the problem long before ebooks came along.
-app103
Hi, app. I guess our experiences were very different. For me, B&N was never in the picture. Borders blew me away when it first opened, and while I felt very sorry for the small independent bookstores that the victims of Borders' success, I was in awe of a bookstore that had on hand such a rich, deep assortment of books in so many fields, even rather esoteric ones. It was a heady experience shopping at Borders in the early days. I didn't accidentally walk into Borders by mistake, I deliberately went to the mall so I could shop at Borders. I never found the same depth of holdings at B&N.
It was clear early on, though, even before e-books, that any physical bookstore, even one as mammoth as Borders, would have a hard time competing with Amazon.com, both in terms of availability and in terms of price. I agree with you that Borders' troubles started before the rise of the e-book, but at least in my experience, the early threat was not B&N but rather Amazon.