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« Last post by rgdot on August 29, 2014, 10:38 AM »
^ I will give a local example - because I don't know if this exists in too many other places. Here in Ontario, Canada there are "lotteries" where people buy tickets for as much $100 where the money goes to similar foundations, hospitals and the like. They offer hugely expensive prizes with very good odds too (The tickets are limited to numbers like 100000). They advertise heavily too. So of that 10 million a lot is clearly marketing, not even counting the administration costs and pay which takes 3 or 4 clicks to find.
The point is this is one way to help, there are other ways but then you make a decision to seek them out, go the extra step that doesn't necessarily involve front page news or easy to remember 1800 number. The end goal is still the end goal, to put it kind of bluntly ... you make the decision to perhaps excessively reward people on the way to the goal