If you look at it from non-techie angle, that google employee's rant looks similar to cheerleader complaining about her work and not getting noticed. I mean seriously this looks like cry for attention.
1) Oh look facebook is leader in market, let's beat them with G+. what ? no one is looking at G+ ? ..... cry sob sob sob...
2) Hey amazon is capturing internet with their shop and products, that's bad we have to stop them, we are the good guys in privacy and user caring so lets beat them by being leader in their domain, let's copy them. what ? not working ? ..... cry sob sob sob...
3) MS and apple are leader in OS wars ? that's bad, let's beat them... copy linux, add web only features and sell... what ? not working...? ..... cry sob sob sob...
4) Tired of IE and mozzila, opera ? lets create a platform to spy on users and tie them with our products and networks... what ? not working ? screw you all... Eff all of you... cry sob sob sob...
Nothing is working except adwords ? cry..sob sob sob.
We need to be leader to control the internet or else our employees (which are fanbois at it's best) are going to cry like cheerleaders. We need platform. Cry...sob sob.
