@Innuendo - I miss the 70's too.

The frequency of ads is a separate issue, people by the most part supported deregulation that allowed it, if people don't like it they have to look in the mirror.-rgdot
Regulation only serves to stipulate a point that it can't be screwed up more than. That's not fixing the problem, that's just using an arbitrary point to force the argument under the rug.
Realistically, the Ads aren't in-and-of-themselves even the issue. it's the poorly written backend (tracking and etc.) code that lags page load and turns the user experience into total shit. So instead of trying to block ads in an ever escalating pissing contest ... What they really need to do with a browser is bake in a pass/fail mechanism that simply omits anything on the page that doesn't respond in a - brutally enforced - timely fashion. So if - as is often said - you only have 3 seconds to captivate and hold a visitors attention, the page had damn well better load straight in half of that. And anything on the page that causes it to bog down the user experience should be removed on the fly. That way everybody can actually win for a change.
Ad loads fast-->page loads fast-->Visitor happy.
Ad gets seen-->page gets liked-->site op happy.
Page gets seen-->Ad gets seen-->marketer happy.
Everybody gets what the want.
I personally couldn't care less if they put 1,000 ads on a page, as long as they don't slow my roll. Because the 3 second clock is ticking double time...and I'm a fickle bitch.
