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« Last post by nudone on March 13, 2011, 10:49 AM »
As Barney said, look to what is already done elsewhere with marketing. Perhaps think about how donating can be more fun or more rewarding for the donor. If you made it tiresome for someone to donate, they may decide they've paid enough in time - and so donate zero to balance out their effort. You could also annoy someone who was prepared to donate $200 and make them change their mind and donate nothing. Who knows; what does the history of sales tactics show us? I don't know.
Also, $100 doesn't sound realistic - I can't imagine anyone believing that price when most DC utils are similar to programs in the $20 - $40 range. And I don't think there's anything you can do to make the sale instant, literally, one click and it's paid for and downloaded. Isn't PayPal the quickest and most convenient method; and that requires several clicks.
I get how you need people to stop and pause to reflect on what software is worth - you could do that simply be saying the software is $20 and that's it; pay or go away. But this is Donation Coder so there must be donations involved; it really sounds like donations don't work form what is said above - well, they obviously work during the fundraiser and maybe that's the key.
People donate not because of the value they perceive, they donate because they believe in the cause, they want to see the thermometer rise, they want to see the joy it brings, they want to feel part of the DC community (even if they are just standing at the boundary and throwing money in), maybe they want to appease their guilt. This is the marketing issue. Make donating seem cool or fun - or even a way for a wealthy person to brag to their peers.
Have badges, be proud, stick them on your website or on your car bumper, or on your t-shirt: "I donate to DC", "I support coders", whatever, wherever. Make people feel part of something. We're in the "social networking" age, people want to feel part of something - and demonstrate that they are. Look how Apple does it, people pay over the odds so they can feel part of the Apple Gang - and display the Apple badges in the forms of iPads, etc.
That's my contribution: make it fun, make it something I want to be part of.