I know, this is yet another thread where I start to think about something for the first time even though it's already a hot topic among the people in the know. Oh well...
I am officially ready for the TV revolution to take place. We are still using an antiquated system shoehorned with a few modern touches (DVR, Digital TV, etc.). The TV industry is holding on for dear life to their old ways. They want us to pay monthly for all TV-specific services, when TV is nothing more than another feed that could (should, IMO) come through the regular internet connection. Once again, I really want ISP service to be independent from all the other monthly services I pay for (TV, telephone, gas, electricity, etc.). All I want is a data connection to the grid based on the bandwidth I require. After that, I'll choose the other services independently knowing that I have the connection taken care of. That is really the best way for the future. I'm not even saying the company providing these services have to be different. It can all be Verizon, but I want the services clearly distinct. I know, I know...they already do that. But wait, there's more.
So, now that the fundamental ISP service is taken care, let's start thinking about TV. We can now get anything that is information (i.e. not electricity or gas) into our homes. So, a cable TV connection or digital TV connection is not really another "connection". It's just some information coming through my existing connection. Since that is established, let's go ahead and change the way TV is watched. Why should TV still be on a set schedule? DVR's are already very common, what's the point of a TV schedule? Why not have a system where we just decide to get whatever show we want whenever we want? Instead of saying, "I'm going to record Seinfeld at 7:30pm on channel 13", why not just say, "I want episode 3 of season 5 of Seinfeld right now to save and watch later"? I mean, isn't that really where we're trying to go?
The infrastructure and everything is already in place for this. it's not like its a new technology that we have to wait for to become commonplace. Ah! But the TV industry will lose just about ALL of their existing moneymaking procedures that are in place. The schedule forces you to watch the commercials (assuming it's live). Even if you DVR, they don't let you skip the commercials. They did initially, but there was a fuss, and now you can just skip using the FF button, which is totally lame. Also, it would force people to get out of the habit of just surfing to see what's on. For example, when I'm at someone's house and bored, I'll just flip through channels until I find something. That's NOT how I like to watch, but that's how a very large majority watch TV. Again, it's old school. It's time to move on.
Next...channels? Really? What's the point. i don't give a shit about this channel or that channel. The TV access providers should just let you pick either the shows you want or the categories you want. They can charge per viewing, or some kind of monthly package. Ideally, they should offer as many flexible packages as possible. I would gladly (read-->GLADLY) pay $50-100 monthly to have this kind of access to the shows and movies I want.
This is the only way to really compete with piracy, also. The companies can come up with half-solutions like [technology restricted] DVR's, but don't let that fool you...the pirate experience is MUCH nicer. I can go on my computer, find a torrent of some episode, have it downloaded in 10-15 minutes, and watch it right away...no commercials, no fussing around with menus and FF buttons, etc. Bam...immediate satisfaction. So what I described is the ONLY way for companies to offer a equivalent experience. And again, money is not the issue...I have a fine job, I would be very eager to pay for that kind of service. At least Netflix kind of got it right in a lot of ways. Once they have more things available for streaming, that's going to be a huge deal and more towards what I'm talking about.
What really got me thinking about this today was Arrested Development. I finally started watching this show, and it's brilliant. one of the best shows I've ever seen. A lot of people think so also. So why was it canceled? It's not certain, but most of what I've heard points to faulty or ineffective marketing. Nobody really knew what the show was about. So it got canceled due to poor ratings. On the other hand, it was very highly critically acclaimed by both the public AND the industry. That's weird. But if the TV industry operated the way I described, it wouldn't matter, and the show would still be on. The reason why it failed is because it had to meet the expectations of a "prime time" slot, and it didn't, so they had to pull it even though it was good and everyone knew it.
Prime time is useless. Everyone should just be able to watch whenever they feel like it. If I'm free at 7:42pm and I want to watch something, why should I wait until 8pm? And then, why should I be limited to just whatever is available at 8pm? Even though DVR has taken care of that, again, there's SO much more that can be done. We're ready, the infrastructure is ready, it's all ready to go.
And then, we would see a lot more shows like Arrested Development being made. Why? because it wouldn't such a big risk to do it. If they don't have prime time expectations, that means we can have MORE shows being made without the show having so much pressure to succeed. There will be more creativity, more good quality shows, heck, even more bad quality shows.
So, I'm ready, how about you?
Who's comin' with me? Who's coming with me? Who's coming with me besides "Flipper," here?
You have come to fight as free men, and free men you are. What would you do without freedom? Will you fight?
OK, back to work...