I don't mind ads at all except for a few exceptions:
1. GoOgle, I don't click on GoOgle ads. If I wanted to be spied on and tracked I would go to the FBI or HLS websites.
2. Over adding, you know, the websites that have a full page of ads and only a couple of links other than ads.
3. Pop-ups and scrolling ads that show up in your browsers status bar, and other similar ad tricks.
4. Scammy (tricky) type ads like "Click Here To Scan Your Computer" only to be taken to some antivirus website, usually telling you there's something wrong and they will fix it for $X.
If DoCo goes to ads I will be more than happy to disable my ad-blocker and click on a few that interest me, maybe even if they don't interest me.

I think Mouser has pretty much spelled out the pro's and cons and looks like there won't be any of the above mentioned ad problems, as long as he stays away from GoOgle.....