Thanks for the comments, all.
I agree that we're not in a competition with anyone. But given the size of DC's membership (and even accounting for the fact that only a small minority of that number are coders), I think 50 is not an unreasonable number of pledges toward which to strive. I might also mention that there hasn't really been any set goal in the past in terms of how many pledges we'd like to get: we just encourage everyone to pledge and then follow-up with a release. And while there's nothing wrong with that, I think some people are more motivated by a hard number. They say "Hmm, we're 26% of the way there? I'm gonna pledge; I bet I can make that 27%..."
I think that, in a fun sort of way, we're competing with
ourselves, but I agree with you tranglos that our primary aim is quality, not quantity. Having said that, I think if we encourage and cajole, perhaps we wind up, in the final analysis, with a few more quality apps than we might have otherwise.
Bottom line though is I don't think it matters too much how many we aim for -- NANY is supposed to be an enjoyable thing for those who participate. So if 5 people participate or 50, it's all good.
+1. And my encouragement to pledge is more out of my own enthusiasm, and hoping to infect others with that same enthusiasm, than with any belief that we
must have
MORE.
Hope that clarifies my position.