Last April, I wrote about how reporters and editors are beginning to craft headlines with an eye to scoring highly in search results. "Where does it end?" I asked. "Certainly not with headlines. Search engines don't stop there, so why should journalists? Why not stuff the first couple of paragraphs with search-engine-friendly terms? Hell, why not just gin up your own algorithm for giving stories an SEO tweak before they run?"Needless to say, it's happening. And quickly. Jimmy Guterman points to an article in today's Wall Street Journal about how search-engine optimization is increasingly influencing what newspapers publish and how reporters write. After describing how British newspapers are buying AdWords keywords to promote particular articles. the author, Aaron Patrick, writes...
