Radio ad promoting online safety for kids banned from airwaves

[app103]

The website advertised, thinkuknow.co.uk, advises children on how to stay safe online.

But a listener who misspelt the address found a series of links led her to adult porn websites.

The advert said: "Giving out personal info could let a paedophile track you down. Be smart online, be safe online."

But instead of typing 'u' in the web address, the woman wrote 'you', taking her to a different website.

http://news.bbc.co.u.../uk_news/5277012.stm


Remember to register common misspellings for your domain name when you register the one you really want. 

[Redhat]

I saw this recently, too. (I live in England).

It is absolutely unimaginable to me, that if I was advertising a website by speech, where you couldn't see the address, and if it was spelt different to common thought, that they would not register the second domain. I am ASTOUNDED at the INCOMPETENCE of so many organisations that act this STUPID!

/rant