Apple is just another tech company at this point, having done nothing new since the iPad. Stunts like taking away Google maps (now restored) just piss off the rich kids. Microsoft seems to have a copycat strategy of Apple from 2008, but so far their only idea is to go high end and charge top prices for their tablets. But the worst trend is that software subscriptions -- for everyone -- seems to have arrived in 2013. Good thing I'm a text editor guy!