Truthfully, I've never gotten the hate. If they subsidize so that you get a $600 phone for $200, $100, or free... well, you have to pay for it some way. I do think that they should offer unsubsidized phones along side that offer- sort of like the Kindle/Nook. But I for one would continue to get the subsidized version. I'm staying with my provider, so why should I not benefit from it.