Here's an advertisement you can't block, turn away from, or fast forward through

[daddydave]

There's something in the air along a busy local road, and it's not just exhaust fumes: It's the smell of grilled steak, courtesy of what appears to be the nation's first scented highway billboard.

I apologize in advance for what surely is the worst Charlotte Observer headline since "Oldest Living Man Dead".

Eau de marketing, with hint of pepper

In one minute, my reaction went from "Hey, that's kind of cool" to "So, you can't really 'look away' from the billboard" to "Time to pass a NOSE ordinance." Also, although it's not exactly the smell of meat, some vegetarians might have something to say about it, too.

[parkint]

"I think that I shall never see,
A billboard lovely as a tree.
Indeed unless the billboards fall,
I'll never see a tree at all !"
                                               --Ogden Nash