It's all about market share. If B & N could get 70 % of the market for e-readers and to do it they had to lose $ 20.00 on each reader they would do it in a heartbeat.
-ljbirns
If that's truly the case, then why haven't they reduced the price again? I think as long as they can make money on readers, they will keep it as high as they can, because that is *their* money, while for the books, they are beholden to another industry. Just because they stock the physical books doesn't mean they will have the digital ones.
I'd suspect there's a little bit of a 'sense of entitlement' from the way you're asking the question.
-40hz
Actually, not a sense of entitlement, as I do believe that they should be able to charge whatever they can. But from the perspective of doing it so
blatantly, and people actually joking on their side on the matter, it seems strange.