The board of director types see your downloading exactly as that. They see you using megaupload as competing with their not free version.
-rgdot
But does that make them right? Or misguided? As I said, I don't pirate. But my buying habits have definitely changed because of their actions.
I had a DVD I bought. I'd already seen the movie, but I bought it because I liked it.
One night before bed, one scene was on my mind. So I decided I'd look at the end of the DVD. I had about 15 minutes before I wanted to be in bed... plenty of time.
I put the DVD in. First I had to watch the warnings. In 3 different languages. With no way to get past them.
Then there were the trailers. The standard buttons didn't get past them. I finally figured out how.
Then, it advertised the publisher. I fast forwarded past it as I couldn't automatically get past them.
I prepared for the menus to come up. But the warnings came up again.
Long story short, I spent 30 minutes trying to get to the scene I wanted. But all I ever saw was the promotional material and warnings against copying.
It was at that point that I stopped buying DVDs immediately when they came out. Not because of that one instance- that was just the straw that broke the camel's back. But a series of decisions by the same executives came to the point where it reduced me from buying almost every release of action, sci-fi, and many other movies when they came out, to buying them for vastly discounted prices later, to just not watching many theatrical releases on DVD.
So how did their decisions to inconvenience a paying customer result in increased revenues? It's not just the file sharing people they're alienating.