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Living Room / Rumors about a Microsoft branded smartphone surface
« Last post by 40hz on November 15, 2012, 06:59 AM »Look who's looking more and more like Apple every day...
Hot on the heels of Surface, there are now some credible rumors being heard of Microsoft possibly building its own smartphone in China.
From MIT Technology Review comes this bit of news/editorial/speculation.
...Ever since Microsoft announced its landmark Windows Phone agreement with Nokia, there have been mutterings that the company is thinking about producing its own smartphone. Earlier this month came the clearest sign yet, when the Wall Street Journal quoted officials at Microsoft parts suppliers in Asia as saying that testing had already begun. Add to this the recent launch of the Microsoft Surface tablet—which showcases the touch-screen capabilities of Windows 8 and RT operating systems—and CEO Steve Ballmer’s recent speculation that the Redmond, Washington–based firm would “obviously” make more hardware, and the case becomes even more compelling.
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Microsoft has already failed with a previous smartphone launch, the ill-fated Kin, and its only hardware success to date has been Xbox. Nonetheless, Ovum analyst Tony Cripps argues that it’s quite possible Microsoft is taking the same strategy with the smartphone that it took with its recently launched Surface tablet. “While there were risks involved, Microsoft created Surface, and it made sense to do so. Why not do it again?” he says. “It’s about staying relevant.”...
Full article here.

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