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Living Room / Re: Greetins from Thunder7
« Last post by mouser on May 16, 2006, 04:42 PM »welcome to the site thunder7 


1. “We want to do this for strategic reasons.” This is corporate-ese for, “I have no idea why we’re doing this. My CEO met your CEO at a boondoggle conference and told me to talk to you guys.”
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The attractively simple thesis of The Change Function is that most tech-nology ventures fail because tech-nologists manage them. Technologists think their business is the creation of cool technologies loaded with wonderful new features. They think this because they are engineers who thrill to the idea of change. By contrast, Coburn says, "technology is widely hated by its users," because ordinary folk loathe change. Therefore, any new artifact, no matter how much its various features might appeal to technologists, will always be rejected by its intended customers unless "the pain in moving to a new technology is lower than the pain of staying in the status quo."
Or in Pip's geeky formulation:
The Change Function = f (perceived crisis vs. total perceived pain of adoption).
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http://groups.google...17c/f703ad2ddac69f9e



