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Living Room / Seriously, wtf is going on with Apple's Mac vs. Pc ads?
« Last post by mouser on November 24, 2007, 06:33 PM »We've talked about this before, and my general feeling is just mild annoyance at the cult of apple stuff and the emphasis of apple on marketing and "image".
And unlike some other apple products imho, i think OS X is a quality product.
Furthermore, i do not like MS Vista.
But the latest apple ad i saw was, except for the briefest of mentions, a commercial dedicated totally 100% to making fun of VISTA (and even going so far as to basically recommend XP!). There was a total lack of any mention of positive features of Apple's product.
Which i found kind of shocking.. Even as someone who dislikes Vista this really took me aback, like wtf is the aim of this -- just to try to increase negative feelings of your competitor? I have a hard time thinking of other "attack" commercials that didn't at least make a cursory attempt to promote the companies own products..
I really wonder if these ads aren't on one hand really working for Apple, but on the other hand really cementing and increasing an anti-apple feeling in another population of users...
The commercial i'm talking about can be watched on youtube here: http://youtube.com/watch?v=0GWYaviIzCU
note: i don't want this thread to turn into an anti-apple fest, i'm just responding to the oddness of this one particular commercial which i think is different from the other mac-vs-pc ads, which make fun of windows but while playing up the beneficial comparison to apple features, something notably lacking from this commercial. furthermore, i'm not complaining that the add is "unfair" -- i'm just struct by it's unusualness.
And unlike some other apple products imho, i think OS X is a quality product.
Furthermore, i do not like MS Vista.
But the latest apple ad i saw was, except for the briefest of mentions, a commercial dedicated totally 100% to making fun of VISTA (and even going so far as to basically recommend XP!). There was a total lack of any mention of positive features of Apple's product.
Which i found kind of shocking.. Even as someone who dislikes Vista this really took me aback, like wtf is the aim of this -- just to try to increase negative feelings of your competitor? I have a hard time thinking of other "attack" commercials that didn't at least make a cursory attempt to promote the companies own products..
I really wonder if these ads aren't on one hand really working for Apple, but on the other hand really cementing and increasing an anti-apple feeling in another population of users...
The commercial i'm talking about can be watched on youtube here: http://youtube.com/watch?v=0GWYaviIzCU
note: i don't want this thread to turn into an anti-apple fest, i'm just responding to the oddness of this one particular commercial which i think is different from the other mac-vs-pc ads, which make fun of windows but while playing up the beneficial comparison to apple features, something notably lacking from this commercial. furthermore, i'm not complaining that the add is "unfair" -- i'm just struct by it's unusualness.
