i saw this video whilst browsing someone's design blog (i won't mention who they are as their topic is unrelated to my post here).
http://www.youtube.c.../watch?v=0pXL5_RvGrsthe clip is meant to be funny and oh so clever - how the ipod would be packaged if designed by microsoft.
i assume the clip was put together by a mac head as i can't see anyone else wasting that amount of time on something that completely misses the point.
apple can get away with minimal design on the packaging because EVERYONE on the planet already knows what the product is about without having to read the box. the box could be completely faceless and just have the word ipod and apple stamped on it on the underside where no one will see it and the product would still sell.
how witty to totally miss this point and show how microsoft would have to resort to actually putting useful information on the box to make it clear what is inside - BECAUSE they don't have the media hysteria and fan boy love for the plastic box they manufacture.