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Found Deals and Discounts / Re: Sagelight Image Editor - pay what you want promo (Apil 2010)
« Last post by Dormouse on September 24, 2010, 04:38 AM »
On www.sagelighteditor.com (on the main page and the purchase page), it should say that there is a current promotion for a lifetime version. I want to do it permanently, but I am not sure if I'll be able to do that. I am at least doing it until version 4.0 is out. I'm just really looking for ways to keep the software cheaper but not devalue it at the same time. I'm not really a good salesman because I'd rather be developing. Everyone tells me I should charge more, but I'd give it away for free if I could.-Rob Nelson (September 24, 2010, 02:58 AM)
I'm pretty certain that charging more (now) is not the best way to maximise your income from the program. Lifetime for now may be good. Offers are probably also good. You need high numbers of evangelistic users generating publicity for you all over the net. Your blog is very good. Wasn't so good that your recent public downtime immediately followed what appears to have been a very successful (in terms of publicity & numbers) offer. I agree with all CWuestefeld's comments. Longer-term users are likely to be quite happy with paying for upgrades so long as the upgrade discount is significant and there is a substantial advance in features/usability. A number of developers have moved from lifetime to paying for major version upgrades and this has usually been with no problems if the original lifetime terms are preserved for those who bought them. I think it might be worth your while looking at the idimager model of gradually increasing prices as the program's traction in the community and numbers of features has grown; and all on the back of very supportive forums and support.
For most end-user software, it really is a numbers game. Ten users at $10 are worth more than one user at $100, especially if they think that the proper price of the software is $50: more sales of upgrades, more recommendations to other people, more life in the forum, more overall publicity. Of course, this only works if they are happy users; if your users are going to be unhappy then you are much better off getting the biggest price up front and the least feedback on the net - but all your users seem very happy
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