It comes down to this, as you said:
There's more than one way to make money ...
The difference is I like the idea of providing a simple service for a fair price. This 'alternate method' of revenue generation, bundling, relies on deception. Further, the introduction of so many bundled apps to a PC is not a good thing. It harms society at large, and thus is unethical. The day may come when no user trusts to install any extra PC software, thanks to bundles.
For paying F/OSS authors, I'm all for that, but we discussed the problems with that above. Free/Open Source projects, by nature, have lots of contributors, and thus division of revenue is more than a little problematic. Bundles are more likely to kill F/OSS than nurture it. Read above for this, and why.
As for the other stuff, you are on a tangent, as we are talking about bundles and software. Not web sites. Not advertising. We are speaking of invasive software seeking to gain entry into PCs, such as the aforementioned Clean Water bundle, gotta love it.
Your spin is quite good though, but it is just that
. You can't spin away bundles.