I would like to take this opportunity to clean up some misunderstandings about how SoftMaker's prices are calculated.
FlexiPDF 2017 costs either EUR 79.95 or US$ 79.95.
If you are a customer in the U.S., you pay US$ 79.95. We pay our income tax on that, and that's it. In Canada, same thing, with the price dynamically converted to Canadian Dollars.
If you are in the European Union, things become much more difficult for us. The EUR 79.95 we charge to European customers contain value-added tax. If you live in Germany, we pay 19% of that EUR 79.95 to the German tax offices, if you are in the UK, we pay 20% to the UK revenue service etc. We have to declare value-added taxes in every single member country of the European Union.
So, if you as a UK customer paid us EUR 79.95 (our shop converts it dynamically, to the minute, to GBP), more than 13 euros goes straight back to your own revenue service. Our income on that purchase is around EUR 66.50. And this LESS than what we earn from a U.S. customer, for whom we don't have to pay VAT.
Now before American customers complain that THEY have to pay more, please consider that currency exchange rates fluctuate, and we can't adjust prices every day.
If you don't like the EU VAT regime, we are the wrong place to complain about.